Digital marketing trends to watch out for in 2022
With 2021 rapidly coming to an end we take a quick look at what could be dominating the digital marketing landscape over the next 12 months. Troy’s in-house Digital Marketing expert, David Coggin has some great advice on top marketing trends to watch out for in 2022 and how they can benefit your business.
Organic Instagram Video Builds Intimacy and Trust
Video Leads LinkedIn Content Creation
Your profile is converted to a Follow account and you’re eligible to be featured as a suggested creator to follow.
You get access to all new Creator tools as LinkedIn rolls them out. Creator Hub shows your early access to features.
You get the option to publish a LinkedIn newsletter to get more visibility for your content.
You gain access to LinkedIn Live without going through the application process.
A ‘Topics You Post About’ section is added to your profile in the form of five hashtags, and LinkedIn will highlight your posts and show likes and comments.
New PPE Training Sessions Underway
We are delighted to announce that we have recorded the first of our PPE training videos which are fabulous! This is part of a full package of head-to-toe PPE training which we hope to have available to all Troy member by April.
We have described these as “bite size” training sessions broken down into short 10-15 minute videos. Members that we have mentioned this to have all stated that this will be a really useful tool which will hopefully fit into their busy working schedules.
Welcome to Troy's New Welding Expert ... Forbes England
A huge welcome to Forbes England, the new Welding Category Manager, at Troy. He has already been busy partnering with existing and brand-new Troy suppliers and wholesalers of Welding products for the Membership.
Forbes has 25-30 years’ experience in the welding sector and gained an accumulation of contacts in the welding world, both in manufacturing and distribution. With his wealth of insight he understands all areas of the business at Troy – Members, End Users and Suppliers.
We recently received the below question and put it to Forbes:
The global welding market is a 14.5Bn USD market right now, how do your welding suppliers see the shift from Oil & Gas (Every pipes welded at some point! ) to renewable industries affecting their product ranges?
Forbes asked one of his contacts who doesn’t wish to be named – although we can however state that this came from one of the Worlds largest welding and consumable manufacturers – this is what they have said:-
Fundamentally there are significant opportunities available to pursue in respect of the offshore wind segment for which we are developing new solutions & products to meet some of the exacting requirements.
Of course there are product & solution overlaps between the Oil & Gas and Renewable energy segments, but to some extent it depends on who & how they are being defined, for instance the EU has recently started to include gas as being ‘green’ in addition to nuclear!
So long as we continue to ‘weld’ metals we have a bright future !
Forbes will be reaching out to Members about developments in the coming weeks and months via the usual channels; marketing emails, the website, social Media and the Member magazine, Troy News. In the meantime, if you are interested in anything welding related, please email him at email@example.com.
For more information on Forbes and how he can help your business, please see page 4 of the Winter 2022 issue of Troy News found in the publications area of the website …