How can I get an edge on the big corporates with my digital marketing?

Read on for Troy’s in-house Digital Marketing expert David’s top marketing tips to leveraging your USPs* as a local independent business. (*A unique selling proposition defines your company’s unique position in the market place).

How can I get an edge on the big corporates with my digital marketing?

  1. Creating locally focused content is an excellent way to both increase your visibility to prospective customers and establish your business as a trusted voice in the community.
  2. Appeal to your ideal customer who appreciates the product knowledge, flexibility and customer service that a big corporate just cannot give. Appeal to their sense of community and loyalty through your locally focused and community centric content.
  3. Theme blog posts, case studies, social media activity and competitions around your USPs as an independent business such as;
    – Your Unrivalled Instore Technical Product Knowledge.
    – Awarding Your Staff For Best Customer Service Experience Or Personal Touch.
    – Your Professional Tool Shop Experience.
    – Family Culture, History and Heritage.
  4. Ask customers to write good online reviews for Google My Business and make it easy for them to do so.
  5. A social media presence makes it easier for both existing and potential customers to find and connect with your brand. Social platforms are also a great place to tell your brand’s story and help people get a better feel for what your business is all about.

By leveraging the fact you’re a local!

Posted in Members Only News


David Coggin

Marketing Executive

With a background in Digital Marketing, focusing on SEO, Paid Social, PPC and Email Marketing. I support the Communications Manager and Marketing Manager, to deliver campaigns, coordinate content and implement strategy.