How can I get an edge on the big corporates with my digital marketing?
Read on for Troy’s in-house Digital Marketing expert David’s top marketing tips to leveraging your USPs* as a local independent business. (*A unique selling proposition defines your company’s unique position in the market place).
How can I get an edge on the big corporates with my digital marketing?
- Creating locally focused content is an excellent way to both increase your visibility to prospective customers and establish your business as a trusted voice in the community.
- Appeal to your ideal customer who appreciates the product knowledge, flexibility and customer service that a big corporate just cannot give. Appeal to their sense of community and loyalty through your locally focused and community centric content.
- Theme blog posts, case studies, social media activity and competitions around your USPs as an independent business such as;
– Your Unrivalled Instore Technical Product Knowledge.
– Awarding Your Staff For Best Customer Service Experience Or Personal Touch.
– Your Professional Tool Shop Experience.
– Family Culture, History and Heritage. - Ask customers to write good online reviews for Google My Business and make it easy for them to do so.
- A social media presence makes it easier for both existing and potential customers to find and connect with your brand. Social platforms are also a great place to tell your brand’s story and help people get a better feel for what your business is all about.
By leveraging the fact you’re a local!
#SupportIndependents
Posted in Members Only News
