Troy CEO Announced as New Headline Sponsor of Exeter Chiefs
Troy CEO, Paul Kilbride, is delighted to announce Troy’s headline sponsor of Exeter Chiefs, taking over from long-term headliner, South West Communications Group, with the new 22/23 home & away men’s kits featuring the Troy brand, front and centre.
Tony Rowe OBE, CEO and Chief Executive of Exeter Rugby Club, said: “In what is an incredibly exciting time for the club, particularly around our new rebrand, we’re delighted to have Troy as our main shirt sponsors for both the home and away kits.
“Building on what has already been a hugely successful partnership in recent years, we believe both ourselves and Troy can hit new heights in terms of the reach this sponsorship agreement will bring. We look forward to helping each other secure our respective ambitions.”
Paul Kilbride, CEO of Troy commented: “Exeter Chiefs is a team close to my heart and my family and I are major fans. Becoming headline sponsor made sense, with the club’s ethics aligning with those that are integral to us at Troy – investing in home-grown talent, a passionate ‘can-do’ culture and positive mental attitude. Most importantly we, at Troy, & the Chiefs recognise that we have impressive experts that specialise in the field as individuals, but when working together as a team – that’s how we win.
“I see our headline sponsorship as a real boost to Troy. Being affiliated with such a successful local sports club that has been crowned as Premiership & European champions offers great brand awareness.”
Keira Park, Head of Marketing at Troy explains “We hope the sponsorship will deliver value to the entire Troy network with greater visibility and awareness of our mission to support Independent Distributors. As well as providing national visibility to Members who take up the Via Troy branding package.”
Troy provides a world class supply chain, business services and solutions for its membership, which is made up of independent SME industrial supplies and tooling distributors, to enable them to compete with the major national tooling chains. Advocates of supporting British industry and buying local, Troy’s strategy is to increase end-user/customer awareness nationally through sponsorship, Troy #SupportIndependents campaigns and an online Member locator.
For further information contact Sarah Revell, Communications & Strategic Growth Manager – firstname.lastname@example.org – Tel: 07920 783 573