Reasons To Go Greener
1. Clients, Customers, Growth
Sustainability is becoming more of a demand from customers. They are seeking to spend with businesses who reflect their green values. Making small steps to reduce waste or fossil fuel use in your business will attract customers, make a positive impact on the environment as well as your bottom line. It could even help you grow through winning Tenders. Tender criteria is growing to include green accreditation such as ISO14001 and if your business can comply with green standards and credentials you may be able to win new routes to market.
2. Attract and retain top talent
CSR is becoming a powerful mechanism in the way it influences customers and employees alike. Ensure your recruitment strategy and the recruiters you use showcase the green side of your business and CSR Policy.
A Corporate Social Responsibility Plan or Policy for your business could include cycle to work schemes, recycling, litter picking, beach cleaning, reducing carbon footprint, reducing plastic usage, volunteering days, supporting the development of your employees, charitable giving. Prospective employees will find a conscientious employer more attractive.
3. Reduce waste, increase efficiencies save money
Energy conservation and use of alternative energy sources are among the most significant changes sustainability can bring to a modern business.
Not only does it protect the planet but Energy saving policies implemented in the work-place engage the staff and save bottom line costs. Encourage employee adoption by monitoring your energy data from smart meters to prove their efforts are working!
No area of your business is too small – reduce waste and plastics that end up in the ocean by joining the reusable revolution, shop more locally and reduce the supply chain travel, have your photocopier on a password release so people have to think about what they print.
When it comes to reducing waste and increasing efficiencies, no area is too small and every decision you make as a business owner makes a step towards cost savings.
Having discussions around sustainability, leads your business and its people to approach its operations and consumptions holistically. Whole system thinking will open your conversations to new efficiencies that can be made rather than looking at things in silo.
If you are not taking it seriously already, then market demands may soon force your hand. The benefits and communities you can enjoy are only growing.
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