Are You Ready For Black Friday?
‘Black Friday’, well-known as the retail event of the year, is almost here with traders already pushing out their fantastic offers to entice customers into both their physical and online stores.
This promotion can boost your business in a variety of ways…
Strategically discounting choice products can increase footfall and online presence tremendously and boost the prospect of secondary sales by raising awareness of other ranges that are stocked. So advertise your Black Friday deals today and demonstrate that smaller, independent businesses can compete with larger chains!
- Be realistic about price, if it is ageing stock that will carry on sitting there taking up space, this might be the right time to drop the price and clear the products.
- Drip feed details of the offers to encourage your customers to keep checking in
- Extend your deals until the following Monday
- Give plenty of notice and market your deals through all channels: online, e-bulletin, in-store
- Offer flexible returns
- Plan your offers in advance, but be prepared to make a change if something else looks a more popular deal.
- Position offers in proximity to ranges that you’d like to push (both online & in-store)
- Reward your loyal customers. Black Friday deals are for all customers, but is there a way you can look back and see if a customer shopped with you in the last year and give them a little something special?
- Train your staff to talk about the deals and build awareness well in advance.
- Use a range of offers: ‘Get 40% off’, ‘Buy-1-get-1-free’ & ‘Free product with every purchase’
Finally Black Friday and the frenzy around it is not for everyone, and understanding the long-lasting impact of Black Friday is important to make a decision on if it is for you and your business. By participating in Black Friday your customers might hold off buying from your business as they wait for your substantial discounts which could harm cash flow, you could even stand out by refusing to get involved in Black Friday.
Remember, you don’t need to offer a flat discount on all your stock, a few key products can make a huge difference to your sales. If you feel uncomfortable about the mass consumerism linked to Black Friday, you could consider associating your brand with a good cause and give a portion of the discount to charity.
BBC Children in Need and SurSol reveal new official Children in Need alcohol free hand sanitiser
SurSol® are super proud to announce our new partnership with BBC Children in Need.
25p from every bottle sold will go to the charity, so as well as giving to an amazing cause, you will be keeping you and your family safe!
Together we can!
Brush Up On Your Cyber Security
Do you know how secure your business is online?
Well we have come across some fantastic police delivered webinars for you to sign up to, which will give you a better understanding of the importance of cyber security – and great news, they’re absolutely FREE. While these are primarily targeted at business managers anyone can register, so if you can’t make it, be sure to get one of your employees on board.
Tuesday 24th November – Defending against Phishing
Tuesday 1st December – A Guide To Ransomware Protection
Tuesday 8th December – Preventing Online Fraud
Tuesday 15th December – Video Conferencing Services
For more information on:
- Cyber Security Small Business Guide gov.uk
- How to improve your cyber security, affordable, practical advice for businesses
- Tips on backing up your data
Tips on protecting your organisation from malware
- Keeping smartphones and tablets safe
- Avoid Phishing attacks
Cyber Security Partner, Securious, Is Raising Phishing Awareness
Troy’s new cyber security expert partner, Securious, is dedicated to providing Troy Members with invaluable ongoing advice on a variety of Cyber Security issues.
Phishing & Spear Phishing is under the spotlight this week, please view the document and video below for important information on how to keep your business safe…
Cyber Security – Is Your Online Business Protected?
Cyber attacks leave businesses vulnerable to data theft and disabled computers, and make them susceptible to subsequent more severe attacks – this can be costly, cause disruption and damage reputations.
For information on a variety of Cyber Security issues & offers please click below to view the ‘Cyber Security’ page…
Draper's new campaign reveals health benefits of DIY & Gardening
Draper’s new national campaign to promote the health and wellbeing benefits of DIY & gardening has already been making headlines in the The Sun, The Daily Mirror and other national media. There are some really fascinating findings – PE with Joe Wicks might be over, but there’s still plenty of ways for the nation to burn calories at home.
- UK Homeowners burn more than EIGHTY THOUSAND calories a year by gardening and doing DIY
- During a typical year, house proud Brits will spend 165 hours in total on their home & garden improvements
- 67% of the population said doing a DIY or gardening job well is more satisfying than doing a good job at work
- 73% of homeonwers consider gardening to be a nice way to de-stress and to relax and 47% feel similarly about DIY
Survey commissioned by Draper Tools, conducted by OnePoll. Sample size: 2,000 UK homeowners.
About Draper Tools: Draper Tools is a leading distributor of hand and power tools. Established in 1919 by Bert Draper, the company is now more than 100 years old and is still family owned and run today. Draper Tools prides itself on the range, quality and value of its expanding product portfolio which includes over 10,000 quality products. Product categories include automotive, gardening and landscaping, construction, engineering and many more. Draper Tools products are available through a wide range of stockists both online and in stores. For more information, stockist details and trade enquiries visit: www.drapertools.com.
Free Business MentorLive Service
In the wake of the COVID 19 crisis, NatWest are providing their entire online portal, for free. And you don’t have to bank with NatWest to take advantage of this.
In these uncertain times, Mentor Live has been made free to all.
MentorLive is part of a wider range of support NatWest offer as part of their ‘paid for’ services, and is a fully featured system to manage HR and Health & Safety in your business (staff management, holidays, absences, risk assessments etc) and they’ve recently added a dedicated Coronavirus Hub that includes;
- Free webinars
Next webinar titled ‘Adapting to the New Now‘ Friday 14th August at 12noon covering;
– restructuring your business
– getting your business into better shape for the challenges ahead
– remaining complaint through an ever changing world
Register for webinar here.
- An extensive library of free templates including policies, checklists, guidelines, posters and letters to support in protecting your people and your business during the Corona Virus Outbreak and it’s repercussions.
- Detailed FAQ’s and policies on SSP, holidays and working from home
- HR management tools
More about NatWest Mentor
NatWest Mentor is one of the UK’s leading HR, Employment Law, Health & Safety and Environmental consultancy services. Providing support and guidance that helps business customers stay on top of legal and regulatory changes, maintain compliance and reduce risk while creating a safe, professional and sustainable work environment.
Please note Mentor Live does not include access to any eLearning modules in Mentor Learn – which is available as a stand alone product or complimentary with any Natwest subscription services.
Important Lockdown Message For Troy Members
Order The Troy Trader Today!
Q4 2020 Trader is in production and members can order their personalised copies right now! Packed with products from Metabo, Sealey, Draper, SIP, Teng Tools and Trojan – this edition will have everything your customers need for the Autumn / Winter. Featuring an array of seasonal products including;
– Heater / Generators
– Wet / Dry Vac
– Mats and Storage
– Lighting and Torches
To place an order;
please complete an order form and contact Sarah Revell on 07920 783573 or email firstname.lastname@example.org
PDF Guide - Joining Microsoft Teams as a Guest
From sharing screens to muting your microphone, document collaboration to one-to-one chat we’ve put together a helpful and handy guide to support you in joining and engaging in Microsoft Teams Meetings!
Troy colleagues and our Business Development Team are adapting to keep members’ up to date with essential news and discussions whilst ensuring safety and convenience.
More and more network engagement and support can be met through virtual meetings, using applications such as Microsoft Team which allows us to work flexibly, safely and confidently. Please feel free to request meetings with any Troy colleagues using Microsoft Teams!
Microsoft Teams is a chat-based collaboration tool providing the ability to work together and share information via a common space and we have already enjoyed many Teams Meetings with members, suppliers and colleagues throughout this year.
Reasons To Go Greener
1. Clients, Customers, Growth
Sustainability is becoming more of a demand from customers. They are seeking to spend with businesses who reflect their green values. Making small steps to reduce waste or fossil fuel use in your business will attract customers, make a positive impact on the environment as well as your bottom line. It could even help you grow through winning Tenders. Tender criteria is growing to include green accreditation such as ISO14001 and if your business can comply with green standards and credentials you may be able to win new routes to market.
2. Attract and retain top talent
CSR is becoming a powerful mechanism in the way it influences customers and employees alike. Ensure your recruitment strategy and the recruiters you use showcase the green side of your business and CSR Policy.
A Corporate Social Responsibility Plan or Policy for your business could include cycle to work schemes, recycling, litter picking, beach cleaning, reducing carbon footprint, reducing plastic usage, volunteering days, supporting the development of your employees, charitable giving. Prospective employees will find a conscientious employer more attractive.
3. Reduce waste, increase efficiencies save money
Energy conservation and use of alternative energy sources are among the most significant changes sustainability can bring to a modern business.
Not only does it protect the planet but Energy saving policies implemented in the work-place engage the staff and save bottom line costs. Encourage employee adoption by monitoring your energy data from smart meters to prove their efforts are working!
No area of your business is too small – reduce waste and plastics that end up in the ocean by joining the reusable revolution, shop more locally and reduce the supply chain travel, have your photocopier on a password release so people have to think about what they print.
When it comes to reducing waste and increasing efficiencies, no area is too small and every decision you make as a business owner makes a step towards cost savings.
Having discussions around sustainability, leads your business and its people to approach its operations and consumptions holistically. Whole system thinking will open your conversations to new efficiencies that can be made rather than looking at things in silo.
If you are not taking it seriously already, then market demands may soon force your hand. The benefits and communities you can enjoy are only growing.
To find out more about sustainable solutions for your business be it green energy contracts or solar power, view Troy Business Services, where you’ll find a number of recommended partners that can support you.
Regatta Professional Range relaunch with improved pricing exclusive to Troy Members
Troy Supplier Regatta have relaunched their Professional Range with revised improved pricing and even better service, exclusively to Troy Members.
Read the following communication from the Regatta Team below …
We are absolutely delighted to relaunch the Regatta Professional range to you for Autumn Winter 2020.
Part of the multi-million pound Regatta Group and the UK’s largest outdoors brand, we bring our expertise to the workwear market to provide functional, high quality and performance clothing for companies and organisations worldwide.
This year we are offering improved pricing exclusive to Troy members. Sales support is also available to you with a new dedicated point of contact in Chris Bunting. Chris can be reached on 07747 274496 or CBunting@regatta.com, and can help you with product advice, pricing queries, point of sale and unitary requirements.
Our range of products can be found in the below link. These include our hardwearing and technical Tactical Threads products, with triple-stitching reinforcement, durable Cordura fabrics, and waterproof and windproof technologies.
Contact Chris to learn more about how Regatta Professional can add to your business.
The Regatta Professional Team
TMB Digital 2020 - an event not to be missed!
We have been working hard with Suppliers behind the scenes to bring you an event in the face of COVID-19!
The brand new, TMB Digital is coming exclusively to Troy Members…
No need to travel, enjoy easy access from the comfort of your desk and take part in a jam packed day with content that is guaranteed to make your life easier and save your business money!
- Amazing Supplier Offers
- Big Discounts
- Product Auctions
- World Famous Speaker
- Show-Worthy Deals
- Huge Prizes
- Exciting Product Demos
- Intelligent Purchasing Solutions
During the day there will be features you cannot afford to miss out on including product auctions to prove Troy members are truly stronger together, the opportunity to win an all inclusive trip to Las Vegas, as well as the launch of Troy’s new Ecommerce and product data solutions.
The event will be hosted within the members area of the site, so it’s essential you check you have log in details to www.troyuk.co.uk on hand, and if not get in touch with your Troy BDM to get set up/recover your password.
Starting around 9.30am and complete by 5pm, Brad Sugars will be closing the event with a rousing presentation on pivoting, business survival and success!
We hope to release a running order in the next week or so.
Block out Thursday 22nd October 2020 to virtually attend!
TMB Digital Running Order Released!
TMB Digital will be streamed to you via the members area of the Troy Website on Thursday 22nd October, there is no need to travel, enjoy easy access from the comfort of your desk and take part in a jam packed day with content that is guaranteed to make your life easier and save your business money!
To access the stream, it is essential you check you have log in details to www.troyuk.co.uk members area on hand. If you are without log in details get in touch with your Troy BDM to be set up as a site user / recover your password in good time before the event date.
Running Order on the Day
Morning from 9.30am
Troy Ecommerce platform launch with Q&As
Product demonstrations from suppliers
EZ-base with Q&As
Trade 2 Trade
Afternoon 12 noon onward
Troy Intelligent Purchasing
Troy Ecommerce platform and Q&As
Brad Sugars presentation with Q&As
Competition for trip to Las Vegas
Closing notes from Paul Kilbride, CEO of Troy
Why is TMB Digital different?
Troy UK will be hosting and MC’ing the day providing plenty of air time for interactivity, feedback and FUN!
Enjoy unique to Troy content, participate in live chat, pose questions to experts, and feedback throughout the day.
Experience Troy’s Product Auctions where Troy’s Presenter will report on volume deals, grown through live bidding, to reach agreed volumes/price points and ultimately bring down the price per unit.
If you have any questions or issues, contact your Troy Business Development Manager via the contact details below
Toolbank Give Statement On Distribution Centre Closure
I am writing to inform you that, regrettably, due to the impact of the Coronavirus outbreak we have had no choice but to temporarily close our UK distribution centres until further notice. The closures will take effect from close of business today, March 24th, 2020……..
Download the rest of the communication using the link below.
TROY DEBUTS ONLINE TRADING EVENT
LIGHTS, CAMERA, ACTION!
“Loved the auctions, thought this was a great concept….”
Troy Member, Chris Nuttall
“Brilliantly put together great first effort”
Troy Member, Chris Guy
“Well done today, brilliant, we have sent substantial orders”
Troy Member, Liam FFX
“All very impressive – more please – well done Troy Team”
Troy Member, Mike Graham
An overview of TMB Digital
Morning / AM
To start the show, Richard Pymm, Group Sales Director, gave a fresh COVID friendly welcome and introduction to the brand new online event, describing how we at Troy are embracing the “new normal”…for the time being at least.
He gave a brief overview of the show’s exciting content and format, highlighting the key messages and segments for members to look out for and gave details of how they can get in touch during the day, via the online chat. Veteran BBC presenter, David Fitzgerald, was introduced as co-cost to assist with interviewing the various, guest and in-house, business experts and presenting a variety of segments throughout the show.
- Show warms up with Supplier Advertisements and Richard Pymm gives friendly welcome and introduction to the brand new online event.
- TMB Digital supplier special offers were made available via the Member section of Troy Website, for members to peruse in lead up to the show, during the event and after. Some are still live and available – miss it miss out.
- Troy Commerce presentation took place with Q&A session.
Delivered by Business Expert Ben Spalding, Group Operations Director at Troy
Ben gave an informative look at how the bespoke ecommerce solution, members can catch up on the presentation here….
- Live Auction took place
Delivered by Richard Pymm, Group Sales Director at Troy
Rather than products being sold to the highest bidder, this fantastic live auction had a tooling twist. Showcasing a range of products from various Troy Suppliers, members were offered tiered quantity discounts, to be based on total collaborative orders made by the end of the show #strongertogether
During the Auctions we sold;
– 500 Metabo BS12 Basic Drill Drives
– 300 Draper Socket Sets
– 50 Beta Vacs
– 200 Draper Lights
Auction sales updates were announced throughout the day *All reaching the maximum quantity at the lowest price so really successful segment!*
- EZ-base Product Data Solution presentation with Q&A session
Delivered by Business Expert Gareth Thomas, Managing Director at EZ-base.
Gareth introduced the brand new sophisticated, secure product data solution from the new joint venture between Troy UK and EZ-base. He explained how this processes suppliers’ product data for use throughout the business, and how it becomes a key part of any e-commerce operation. He described how access to this product data can assist members to trade online effectively, with ease, saving valuable time and money, and is an important step for the further development of digital channels and digital information in your industrial and engineering supplies business. EZ-base will engage the suppliers to join the platform and provide this industry a set of rich product information and content, ready for businesses to trade confidently online, for example, via the new Troy Commerce platform, or to improve existing catalogues or to simply update back office data improving business efficiency.
- Product Demonstrations, delivered by Troy’s Top Suppliers
A variety of fantastic product demonstrations were given to showcase the many new and innovative items available to members including many well known and well loved brands…
- Trade 2 Trade presentation
Delivered by Richard Pymm, Group Sales Director and Troy Host
Richard officially kicked off the launch of the brand new online member-to-member trading site – Trade 2 Trade. This included an operational demonstration of the website to demonstrate the various functions and ease of use. This platform allows members to buy, request and shift surplus stock, exclusively and anonymously, in an e-Bay style format. Competitive pricing is encouraged for successful sales, with distribution managed via the Trojan Warehouse at the Barnstaple site.
For more information click on Trade 2 Trade on the members’ area of the website or contact your designated Business Development Manager
Afternoon / PM
- Interview with Ben Rhodes at CBI
- Troy Smart Purchasing presentation
Delivered by Business Expert Ben Spalding, Group Operations Director at Troy
More information of Troy Intelligent Purchasing will be released in the coming months…
- Product Demonstration
Delivered by Troy’s Top Suppliers
A variety of fantastic product demonstrations were given to showcase the many new and innovative items available to members including many well known and well loved brands…
- TMB Innovation Awards 2020
Delivered by Richard Pymm, Group Sales Director at Troy & Host
Troy is keen to drive technological advancement, research and design, and year-on-year is adding more value and recognition to this already beneficial accolade. As well as receiving the award and being recognised within the group, suppliers of the winning product gain an enhanced promotional campaign. This includes a Troy designed advertorial within Troy News, a prominent banner feature on the Troy website and a full press release for upload on Troy’s social media channels and to be sent to various tooling industry related media outlets.
As this is a TMB award, it is open exclusively to Troy Suppliers. In order to enter, their product must have been released no earlier than the last quarter of the previous year and have unique selling features. A vast array of products has been entered over the years, including power tools, abrasives, PPE and more. Each supplier gave a short presentation which was decided by a diverse panel of judges, with expertise in the tooling sector.
- Beeswift – Air for Life (WINNER)
- Bosch – X-Lock Grinder & Accessories (HIGHLY COMMENDED)
- Dormer Pramet – Bolt Removal Kit
- Draper – Trolley Jack
- GPC – Clever Trolley
- Ledco – IF2R Mini Floodlight
- Metabo – Cordless Vacuum Cleaner
- Polyco Healthline – Polyflex Eco Glove
- Rockfall – RF110 Airtech Safety Trainer
- Rowland Tools – Bessey Guide Rail/One Handed Clamp
- SIP – Sani-Air Compressor
The coveted prize of Overall Winner went to Beeswift’s Air For Life. For full details see the Troy Website…
- Brad Sugars Presentation & Q&A Session *Live From Las Vegas*
Brad gave an enlightening and encouraging 40-minute presentation on how members need to look objectively at their business to maximise profit and develop their business. Whether looking for change or not, Brad’s know-how is powerful. His insight highlights further profit growth opportunities, efficient management techniques and more…
For more information on Brad Sugars and his best selling book “Pulling Profits Out Of A Hat” visit the Troy website.
- Competition Results
Love to Shop vouchers
Members were given the chance to win £25 of Love2Shop vouchers by answering numerous questions related to segments throughout the TMB Digital.
The lucky winners:
- Bell Tools – Adam Bell
- C G Fixings Ltd – Chris Guy
- ECA Supplies Ltd – Dave Chambers
- MacGregor Industrial Supplies Ltd – Lesley Fraser
- UK Tools Ltd – Ann C
- 5 Day Trip to Las Vegas winner;
Richard Tarbatt, of William Twigg (Matlock)Ltd
We caught up with Richard from William Twigg for his reaction…
…“It was a complete shock when I found out I’d won the trip to Vegas. I’ve been fortunate to travel abroad a lot but I’ve never been before and always wanted to go. Its an amazing prize and I’m overwhelmed to have won it. I’m very grateful to Troy for such a generous prize and cant wait to have “Beers with Brad” on the Strip – as soon as restrictions allow!”
Watch the announcement of the winners for the competition, Innovation Awards and Las Vegas trip in the video below…
- Closing Of The Show
Delivered by Paul Kilbride, CEO at Troy and Richard Pymm, Group Sales Director & Host
Special thanks were given to members, suppliers, sponsors, business experts, presenters, Team Troy & New Image for their support and making the show a success.
EARLY INDICATIONS REVEAL THAT TMB DIGITAL 2020 IS A RESOUNDING SUCCESS…
The first ever TMB Digital show was a great success with viewing figures totalling over 300 throughout the day. TMB Digital is a sister event to the live TMB Show at Silverstone, to enhance the overall TMB experience and offer members even more opportunities to do business.
Member feedback surveys have been sent out to ensure future productions of TMB Digital are the best they can be. If you haven’t already, please take the time to complete this short feedback form as member input is vital.