#SupportIndependents - Spotlight on Miles Tool & Machinery Centre
We went out on the road to catch up with Troy Member of five years, Award-Winning Miles Tool & Machinery Centre (MTMV), in Yeovil, Somerset. Owner Michael Miles and his son Tom Miles shared some highlights of their journey over the years, and how their family business provides tooling solutions and great service for their customers….
How do you provide your customers with outstanding service that goes the extra mile?
“The business was started by my [Michaels] father back in 1970 and we are well known and established in the local community. We have an extensive range of products with a vast depth of stock and we pride ourselves as having extensive in-house product knowledge.
We have a fantastic onsite workshop where branded tools can be repaired – we are warranty and recommended repairers for several kajor suppliers including DeWALT, Makita, Metabo and Flex. If a local tradesman snaps off the drill bit in a chuck whilst in the middle of a job, they can pop into us and get it repaired on the spot.”
Why do customers choose to return to you?
“We have friendly and knowledgeable staff, which make you feel welcome when you enter the store. My [Michael’s] wife Sarah and children, Tom, Josie, and Davina all work for the business, along with a local team which has been with the company for many years – with some employees over 20 years service! We make a real effort to obtain products or accessories a customer is looking for, our customers have been coming here for years and we have watched their children and grandchildren grow into adults and come to Miles Tools for their merchandise too.”
How do you market yourselves?
“We promote via Google and social media (Facebook and Instagram) and have even recently posted on TikTok, We also product posters to advertise promotions and products and use local advertising for up to a 50 mile radius. We also have an annual show that is held in September each year at our site in Yeovil. That said many customers say they were recommended to us by existing customers – so word of mouth is also really effective”
Do you trade online?
“We have had an online site for 17 years which has been great for business. That said, we feel it’s vital to have a trade counter for customers to visit and have face to face conversations where we can provide full advice and support, this also enables customers to purchase appropriate accessories.”
Troy Members are UK family businesses, built up over generations, with proud histories offering unrivalled levels of customer service and instore technical product knowledge with access to over 400 suppliers and over 2000 brands – providing quality merchandise, at great value all from a local and trusted trader.
Keen to get the message out, Troy will be highlighting the benefits in buying from a Troy Member; being competitive on price, giving a professional tool shop experience and offering first class, after sales support from a familiar and friendly face. It will be pushing the flexible approach to sales, that only an independent can offer, their wealth of local knowledge, and a mutual ethos of supporting other independent businesses in their communities too – which is vital for keeping the UK’s local economies growing.
#supportindependents - Spotlight on United Fixings & Teknofix
With the easing of restrictions around the UK, we recently got out on the road to visit one of our members United Fixings & Teknofix. With the spotlight on United Fixings & Teknofix it was great to meet their extended team, and have a chance to sit down and discuss what they offer their customers and how Troy supports them to reach their goals.
How long have you been a member of Troy?
United Fixings will have been members for 8 years in November 2021. We then added Teknofix as a member, purchased as part of the United Fixings Group. We completed the purchase just the day before the first national Covid-19 lockdown in March 2020!
What is most important for your customers as an independent industrial tooling distributor?
It’s really important for us to know that our customers will be receiving the very best products from us. Being a Troy member enables us to have access to a wealth of reputable high-quality suppliers – this gives us peace of mind that our customers will receive both the customer service we pride ourselves on, and the very best equipment the industry can offer.
How do you provide your customers with outstanding service that goes the extra mile? What are you really good at?
Without sounding cliché there really is no job too big or too small. We have a diverse range of customers whose requirements vary greatly – we feel we are able to provide great product knowledge on equipment across a number of different trades, giving each client the expertise they need to make the right purchase, the first time! Troy helps us achieve this by having such a variety of members in differing industries that we can call upon. Our locations, Tiverton and less than 1 mile from Junction 30 on the M5 makes us extremely convenient for travelling tradesmen in a jam, not just locals. We pride ourselves on being there for those who need us promptly and efficiently.
Why do you think your loyal customers choose to return to you?
At our heart, we are a family run business, and that isn’t lost on the people that walk through our doors. We are able to create a community within our client base, a welcoming atmosphere in store and ensure that we are able to nurture individual relationships with our customers with a laugh and a joke. People appreciate being appreciated, and we make a conscious effort to ensure that our customers know how much their ongoing loyalty means to us. Our customers return to us because they know they will get the care and attention offered by an independent supplier, with the comfort of knowing that we are supported by the biggest hitters in the industry as Troy members.
How do you best market yourselves to existing/new customers?
We have implemented a number of strategies over the years. I believe it’s a credit to us that we have grown as a business mainly through word of mouth, trade exhibitions and open days. This demonstrates to us that we are ‘people people’, that once customers are open to using us they feel they can trust us to support their businesses. In recent years the importance of online presence has grown exponentially, and we always try to keep new and existing customers engaged online, mainly through social media and Email. Showing our public support for customers online does a great deal to grow loyalty and increase our brand presence. But we also use the platforms to show our personality, not to hard sell all the time, but to show we can have fun too! I think people relate to that and get to know the people behind the business.
How do you attract/entice new less knowledgeable customers/trades?
By being open about what we do, and not being elitist. We all started at zero, we’ve all been sent to the supply store of a tub of elbow grease, tin of tartan paint and a long ‘weight’ at one point. Our staff’s product knowledge is second to none and we try our best to create an atmosphere in store where we can help you find exactly what you need, no matter the job. We have also recently launched a new campaign to encourage apprentices and new starters into the trades – the ‘Kit Up Your Apprentice’ range of packages we have created makes it easy for those that are inexperienced to pickup the tools they need at the start of their journey. We know the tools they need more than they might, so it’s all done for them! We have had some great results with this, with Apprentices, Employers and Skill-Schools all purchasing in recent weeks.
As part of our ongoing #supportindependents campaign we will be visiting a member each month and aiming to find out more about them and see how we can grow together. If you are interested in being visited then please contact Julie Trower our Member Support Coordinator on email@example.com.
Another BSIF Import & Export Course On 7th December - Members Don't Miss Out!
In response to the large member demand BSIF have arranged a second date for the training course on Import & Export essentials. This will be taking place on 7th December 2021, 10am – 3.30pm, please email BSIF team (firstname.lastname@example.org) to register for you or a member of your staff.
Copies of the slides used on the course will be provided to each delegate as a workbook for future reference. The one-day course will take place online and a link will be sent upon registration.
The training course will be delivered by our partners from Strong and Herd Import and Export services. The cost of the training course is £85 +VAT per person. This price has been subsidised by BSIF for BSIF members. Please register as soon as possible to ensure your participation.
• THE IMPORT PROCESS: Key points to consider
• IMPORT CLEARANCE: The Customs Declaration, the information required. Payments to HMRC at Import.
• FOCUS ON COMMODITY CODES: The format of the code. The UK Tariff and the requirements of Import Duty / VAT. Product specific examples. An overview of the rules of tariff classification and details of HMRC assistance to enable the trader to classify correctly
• VALUATION OF GOODS: Valuation rules. Why an accurate valuation is important, what needs to be included in the value for duty and VAT payments
• THE EXPORT PROCESS: Your responsibilities, Proof of Export
• GOODS ON THE MOVE: Transport options. Working with Freight Forwarders and Carriers
• INCOTERMS® 2020 RULES: Understanding what Incoterms do and do not do. An overview of each rule. Import and Export considerations
• ORIGIN RULES: Understanding the differences between Non-Preferential and Preferential Origin and their role in trade compliance
• CUSTOMS PROCEDURE CODES (CPC): Why goods are being Exporting or Imported
• DOCUMENTS & RECORD KEEPING: Key documents examined and explained
• WORKING WITH HMRC : Trade Compliance at Export and Import
• TRADING WITH NORTHERN IRELAND: An overview of the regulations
To register for this training course please send an email to email@example.com detailing the names and email addresses of those from your company that wish to attend.
Congratulations Safe Stock Solutions Ltd On Winning The Best VMI Provider Award ...
We are excited to announce that Safe Stock Solutions Limited, part of the Troy Group, has won the award for Best Vendor Management Inventory Provider UK, at the Corporate Vision small business awards. The team is delighted with the result and extend a huge thank you to its loyal customers for their support.
All vending systems are designed with a ‘Best Fit’ approach and specifically sourced, which ultimately has lead to the team winning this award! Safe Stock has some amazing products on offer within its range of inventory solutions, some of which are yet to be announced – so watch this space as more information will be released in the coming weeks.
A huge congratulations and well done to the team at Safe Stock on its dedication & hard work! #strongertogether
Everyone's Waxing Lyrical About Troy Digital ... LIVE Member & Supplier Events
Thank you so much to everyone who joined Richard Pymm, Wendy Perkins and the rest of the Troy team on Tuesday 27th October for our Member & Supplier October LIVE digital events, that were hosted from a studio in Bristol …
Following the success of our LIVE events in June, we decided to go big with an action-packed Power Tools showcase for Members AND hosted another special Supplier Digital Show to boost our valued Supplier partnerships and get the absolute best products, brands and offers in front of our independent distributors.
We have been bowled over by the kind messages of support – this has been a true demonstration that we really are #strongertogether
Highlights from the Member October Power Tool LIVE Digital Event …
- Bosch Expert new branding showcase & chat
- Draper seasonal promotions, B2B website, live demonstration & chat
- JCB showcase new Power Tools range through Troy
- Makita Power Tools product ranges & training, repair & showroom facilities
- Metabo Garden Specialists Stockist Opportunity and Metabo & HiKoki brand news for 2022
- SB&D introduce industry game-changer brand new ‘Power Stack’ batteries
- Offers, new technology & more
And that’s not all! There was …
- A chat with Keira Parks, Marketing Manager, talking through the #SupportIndependents campaign, a new opportunity with our Dual Branding Programme and what’s new for 2022
- A discussion with our ‘Power Tool Expert Panel’ with Mark Batchelor from Makita, Matt Sheen from Metabo, Ian Taylor from Dewalt, Richard Pymm & Jim Chadwick from Troy
- A feature on ‘Sustainability in Industry’
- A welcome to your extended team through Troy covering IT, Purchasing, Marketing, Product Data & More
- Update on the E-Z Base Product Data Solution – Loads more suppliers now on-board!
- Our count down on the road to TMB in March 2022 – All the usual fantastic suppliers & new suppliers galore!!
Members – did you miss it? No problem, click here to watch the October Power Tool Digital Event now! As always, if you would like to discuss any aspect of the Member events, please speak with your designated Business Development Manager.
AND THANKS TO OUR SUPPLIERS TOO!
Our Highlights from the Supplier LIVE Digital Event …
- Jim Chadwick, Purchasing Director at Troy talked supply, end-user events, TMB & More
- Our PPE Team showcased the PPE Hero Campaign
- A welcome to your extended team through Troy
- A conversation around the industry’s Trading Calendar
- A Tour of the Trojan Tools Website
- A Fantastic Competition & more
Members - Don't Let Your Customers Miss Out On DeWalt's £30 Cashback Promotion*
Wow what an offer! Be sure your customers know about the fantastic £30 cashback promotion from DeWalt. When they buy any two qualifying bare 18V XR Brushless Tools in one transaction between 1st November & 31st December they can claim £30 straight back into their bank accounts *Terms & Conditions Apply … full details here https://www.dewalt.co.uk/cashback
November Is Here! See Our Special Offers For Last Minute Black Friday Deals ...
Members! Have you sorted your Black Friday Deals for 26th November 2021? Make the most of our Troy Member special offers from our incredible suppliers & brands; and draw in as many customers as possible on the biggest shopping day of the year! Whether you’re showcasing your promotions on the web or in-store, this is your last chance to get products in-stock, on time and ready for selling – so head on over to the special offers section of the Troy Website now. AND REMEMBER these deals are being added all the time, so keep checking … MISS IT, MISS OUT!
Troy Member, G E Tools, Bids Fond Farewell To Retiring, Long Serving Director ...
GE Tools director Neil Coleclough, a driving forces behind Troy Member, G E Tools, says goodbye this week after more than 30 years’ of service. He joined the company, based in Rhyl and Deeside-based, back in 1988 and has been integral to its sustained growth.
At 59-year-old, he plans to spend quality time with wife Christine and family, pursuing hobbies including photography, walking and yoga. Neil follows GE Tools founder Gordon Evans into retirement and is delighted that new Managing Director Chris Owen – with his 20 years + experience with the organisation – will lead them to an even brighter future
“It’s been some time in the planning but it’s soon come around. This time next week will be my colleague Neil Coleclough’s last working day. After 33 years of directing our business he’s hanging up his brogues, throwing the laptop in the skip and planning on spending some well deserved quality time with his family. Thanks for all the guidance and opportunities that both you and Gordon Evans have given me.” Chris Owen, Director at G E Tools
Everyone at Troy would like to wish Neil all the best in his retirement.